MBA in Marketing

Depending upon your interest, you can specialize in Marketing , Finance, Human Resource Management, Systems Operations, Strategy, Advertising, International Busines, Rural Management etc. This selection, usually, has to be made while you are in the 2nd year of the MBA course. At the IIMs and other institutes students have the option of specializing in more than one area. Let's look at various specializations briefly.



Marketing Specialization
For those wanting to be at the front end of business. Marketing includes Sales, Brand Management and specialization such as Market Research & Advertising. Sales responsibilities include achieving sales targets, mobilizing resources such as advertising budgets and executing special schemes and promotion drives. Marketing responsibilities include new product development, pricing,market research and sales forecasting. Brand Management is a progressive field where you are responsiblefor successful management of brands. Companies that typically recruit these live wires are:


Fast Moving Consumer Goods (FMCG)  are products, that have a shortshelf life and are instantly consumed.
Companies: Proctor & GambIe, Unilever, Coca-Cola, Johnson & Johnson, Colgate-Palmolive, Marico Cadbury, NestIe, Dabur, Pepsi, Godrej Soaps, Reckitt Coleman, Gillette, Smith-Kiine Beecham


Consumer Non-Durables (CND) such as paints and lubricants.
Companies: Asian Paints, Madura Coats, Castrol, Seagram, UB Group,


Consumer Durables(CD) such as TV set or Washing Machine.
Companies: Blowplast, Modi Xerox, BPL, US West, Philips, Godrej & Boyce, Titan lndustries, Godrej, GE, WhirIpooI, Hero Honda Motors.


Advertising and Market Research
Leo Burnet, Ammirati, Puris, Lintas, HTA, O&M, IMRB, ORG MARG